Conrad Fulbrook

At Eli Lilly, I am the product design lead on the Scientific eAuthoring initiative, creating innovative semantic UX/UI surfaces that leverage graph-based agentic orchestration to accelerate medical research and regulatory reporting.

UX analysis → Markdown export → AI fixes issues. 30 seconds.

Vibe-coding creates UX debt. UX Triage catches what AI misses in 30 seconds. Upload screenshots, get Nielsen Norman heuristic analysis, export to Markdown, paste into your AI agent. From analysis to implementation instantly. 99% cheaper than consultants.

Fidelis is America's #1 importer and distributor of high-end audio equipment. Using agents from Anthropic and OpenAI in Cursor, I 'vibe-coded' a redesign and rebuild of their customer-facing site, reconceived as a responsive NextJS app. Custom in-app CMS, dynamic cross-sell based on intelligent LLM inventory matching, enhanced sort and filter functionality, improved UX/UI, use of animation, and 100/100 SEO scores.

For Amazon Health, I contributed to strategic healthcare initiatives, designing experiences that simplify complex health services for millions of users. I also created innovative internal tooling using AI, and led vision work shaping the future of the health benefits platform.

For Midland Industries, America’s largest industrial supplies distributor, I led a holistic redesign of their online presence and e-commerce platform, driving sales, customer acquisition, and user satisfaction.

For realty-giant Keller Williams, I led a team to design a new mortgage platform, successfully disrupting a crowded market through focusing on financially empowering homebuyers.

As Director of Product Design for Mainstay, I spearheaded an overhaul of this high-impact AI-based EdTech platform, helping level the playing field for historically underserved student populations at college.

For Liberty Mutual, I led a team of designers to define and design a brand new insurance product aimed at millennials.

For Aetna, I designed an app extending an IDEO-led personal wellness initiative.

For TD Bank I led a team to reimagine the online banking Bill Pay experience, bringing parity to mobile and desktop while driving engagement thorugh simplicity and mild gamification.

Rapid comps for ROCNATION, done on a 24hr turnaround to use in a pitch for a client. The app was envisaged as a blend between Instagram and a fashion platform.

For MIT-based startup Mobi, I designed an innovative urban-wayfinding app demonstrating their powerful multi-modal technology.